Introduction to neuromarketing

Every year a trillion dollars is spent on attempt to persuade the human brain, nonetheless very few understand how the brain really works and what's attractive to it, how it decides what it likes and doesn't like, and how it chooses to buy or not buy the endless range of products and services.

Due to the need to better understand consumer behavior and the mysteries of the human brain, many marketing professionals are adopting neuroscience techniques to try to comprehend the relationship between subconscious and brand. This new marketing trend has been called “neuromarketing”.

Basically neuromarketing applies tools of modern brain science, such as magnetic resonance imaging (MRI), and applies them to likes and dislikes of customer decision-making. Interpreting brain signals scientists can determine the brain response to a certain brand or ad.

Companies around the world are increasingly turning to neuromarketing because it offers far more accurate and reliable results than conventional market research methods such as surveys and focus groups.

In the other hand, neuromarketing is still a very expensive marketing tool and may take a while for it to replace focus group and surveys. Nonetheless neuromarketing is getting adept in product development departments, where it is important to know if a new product or a new concept will be accepted in the market before its mass production.

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